Express Improves Loyalty Program Through Smart Use of Data

10/09/2018 11 min

Listen "Express Improves Loyalty Program Through Smart Use of Data"

Episode Synopsis

In episode 162 of Total Retail Talks, recorded at the Customer Relationship Management Conference (CRMC) in Chicago, Kate O'Shaughnessy Jung, director of loyalty, mobile and partnerships, and Tony Zubek, manager, credit, loyalty and mobile, both of Express, discuss how the fashion retailer has revamped its loyalty program though the use of customer data.