CVS Updates its Loyalty Program With Eye Towards Omnichannel Experiences

Total Retail Talks
02/08/2021 18 min

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Episode Synopsis

In episode 309 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Michele Driscoll, vice president of customer engagement, loyalty and personalization at CVS. Driscoll discusses recent updates to the CVS ExtraCare rewards program, how extensive customer research and feedback factored into changes made to the loyalty program, and how the retailer collected this data. She…

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