In this episode of Torqueing Heads, Michael Mann and Steve Rose interview Devron Boulton, General Manager of Triumph Motorcycles UK. Bolton joined Triumph in 2008 and has held various roles, in Regional Sales and Dealer Development. He discusses Triumph's evolution, particularly the success of the 400cc models, which sold nearly 3,000 units in the UK in 2024. He touches on the challenges of attracting younger riders and the impact of electric bikes. He highlights Triumph's expansion into motocross and the importance of maintaining brand authenticity. Boulton emphasises Triumph's commitment to customer satisfaction and market adaptability. BikeSocial's BikeClub members also pitch their questions.  Torqueing Heads is brought to you by Bennetts BikeSocial for your motorcycle news, reviews, advice, events & offers. Bike insurance due this month? We search our panel of insurers to find you our best price for the cover you need. Get a quote today at https://www.bennetts.co.uk/ or call us on 03444122171. For exclusive offers on a massive range of bike kit and events, visit https://www.bikesocial.co.uk/join We really hope you enjoyed this podcast and video, and all the others we do for you too. Now why chat to us about it at our friendly Facebook group: https://www.facebook.com/groups/bikesocial 

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