What does it take to turn a simple idea into a thriving business that customers absolutely love?In this episode of Today's Business Leaders, Monika sits down with Jen, cofounder of Zippy Paws, a leading dog and cat toy and accessories company.Jen reveals how she spotted gaps in her industry and designed products from a customer-first perspective. She shares why keeping your team small and your processes simple can actually accelerate growth, how to delegate effectively, and why trusting your gut while staying true to your values is essential for building a sustainable, successful business.Tune in for practical insights and actionable lessons you can apply to your own entrepreneurial journey!📌 Learn More About Zippy Paws: https://zippypaws.com/ ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬00:00 Introduction01:37 Jen’s Entrepreneurial Journey 05:52 Filling Industry Gaps: Creating What Customers Truly Want10:26 Lessons in Scaling: Simplicity, Nimble Teams, and Effective Processes17:20 Mistakes to Avoid When Growing Your Business20:45 Vision for Zippy Paws: Future Projects & Expansion25:00 Where to Find Jen & Zippy Paws26:17 Jen’s Final Advice: Trusting Your Gut & Staying True to Your Values▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬📌 More From Business Marketing EngineSubscribe To Our Marketing Newsletter: https://marketersblueprint.businessmarketingengine.com/If you enjoyed this episode, don’t forget to like & subscribe for more from today’s top business leaders!

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