How do you turn passion into a brand that not only sells, but resonates deeply with your audience?In this episode of Today's Business Leaders, Monika sits down with Louis Joseph, CEO of Alps & Meters, a luxury alpine sportswear brand. Louis shares how he transformed his love for skiing into a thriving business, and the strategies he’s used to build a profitable, emotionally resonant brand.From leveraging nostalgia to motivate customers to building a team that can execute a bold vision, Louis reveals the mindset and practical steps every entrepreneur can learn from. Tune in to learn why networking, grit, and resilience are key to turning challenges into accomplishments!📌 Learn More About Alps & Meters: https://www.alpsandmeters.com/ ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬0:00 Welcome & Episode Overview2:03 Meet Louis Joseph: Turning Passion into a Luxury Brand3:00 Louis’s Early Entrepreneurial Journey & First Lessons6:33 What Inspired Alps & Meters10:45 Strategic Planning & Risk-Taking: Intentional Growth Moves13:19 Building a Team That Amplifies Your Vision16:13 Motivating Your Team & Leading with Stamina and Grit, Despite Challenges23:30 Louis’s Key Advice for Early Entrepreneurs27:25 Where to Find Alps & Meters▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬📌 More From Business Marketing EngineSubscribe to Our Marketing Newsletter: https://marketersblueprint.businessmarketingengine.com/If you enjoyed this episode, don’t forget to like & subscribe for more from today’s top business leaders!

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