I’ve seen the effects of commoditization over the last 50 years. As a boy, I remember small “Mom and Pop” grocery stores around my home in Canada and my family’s ancestral home in Wakarusa, Indiana. But such stores have become rare. As larger businesses create supply chain efficiencies and exert buying power, they price small businesses out of the market. Low prices benefit me as a consumer, but price competition has decimated the once-vibrant main streets of many small towns.
This week we think about the importance of originality. But is it really so important?
Read the related article, Are You Worth More to Your Business Than a Powerful Computer?
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