Why AI is thought of as a ‘friend’; could agents do your shopping? | Ep. 252

Today in Tech
28/10/2025 44 min
Why AI is thought of as a ‘friend’; could agents do your shopping? | Ep. 252

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Episode Synopsis

Are shoppers starting to trust AI like a person? Host Keith Shaw talks with Brett Leary of Accenture about research showing users treat GPT-style tools as trusted advisors — and how that shifts product discovery, brand loyalty, and the future of shopping agents.

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