It's March 17th, and on this day in 1962, Elvis’s “Good Luck Charm” entered Billboard’s *Hot 100* at number 51. The song would go on to reach number one and stay on the charts for a remarkable 13 weeks. The buzz around this release was significant, as *Billboard* ran at least three front-page stories featuring Elvis. One headline read, “New Presley Record Hypos Singles Market,” suggesting that despite earlier reports to the contrary, Elvis had not lost his commercial appeal. The article went on to say that “Good Luck Charm” was shaping up to be one of his biggest hits. Another headline, “Presley Leads Charmed Life,” celebrated his continued success, while a third article highlighted how the song was gaining traction in New York, though not as quickly as expected. This moment marked another major chapter in Elvis’s career, solidifying his status as one of the most enduring figures in the music industry.

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