It's January second, and on this day in 1967, Elvis Presley and Colonel Tom Parker formalized a new agreement that redefined their business relationship. For the first time, the contract explicitly acknowledged that they were engaged in what amounted to a partnership or joint venture. Under this new deal, Parker would continue to receive 25 percent of Elvis's guaranteed movie salaries and record company advances. But the changes didn’t stop there. The Colonel was now entitled to 50 percent of any profits or royalties beyond those base payments—meaning if a film or record overperformed, he got half the extra money. He would also take 50 percent of earnings from any special deals, including television appearances, promotional events, or endorsements. It was a pivotal moment in Elvis's career—an agreement that would shape both the rewards and the restrictions of his professional life for years to come.

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