With design, there are no clear "right" ways or "wrong" ways and it depends on what works for you. Having said that, there are plenty of "wrong" ways and in part these are contributed to the designer wanting to skip steps or force a design in a particular direction. There are also terrible ways (no inverted commas there, they are just plain and simply terrible!) and those are the ones you should not do, they are not recoverable or fixable. We present a mix of these today with regard to concepts and the need of a lawn mower.

Hosted jolly-ly by M. Boer and S. Schekman on 10 November 2020

Keys: problem identification, functional analysis, concept generation, concept evaluation

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