ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Customer Satisfaction Ch.7: Collecting the Data"
Episode Synopsis
Greg and Stephen talk about the pros and cons of different survey methods, based on chapter seven of the book “Customer Satisfaction”. What’s the best way to maximise your response rate and get the depth of insight you need? Can you combine survey methods? Getting the fieldwork right is one of the most important parts… Continue reading Customer Satisfaction Ch.7: Collecting the Data
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