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Listen "Customer Satisfaction Ch.15: Using Surveys to Drive Improvement"
Episode Synopsis
A lot of organisations devote cost, time, and effort to measuring customer satisfaction, but many find it difficult to transform what they learn into decisive change for customers. Customer perceptions are slow to change, and organisational inertia can make it difficult for planned improvements to stick. How can your research help? Greg and Stephen chat… Continue reading Customer Satisfaction Ch.15: Using Surveys to Drive Improvement
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