Roy Kessel is the founder of the Sports Philanthropy Network, an organization committed helping sports leagues and teams do good in their communities. Roy has built an impressive network of top-tier sports personalities, local community sports organizations, and funders who are committed to advancing social change, education, empowerment, and opportunity through sports. 
In this episode, Roy helps high school coaches understand the sports philanthropy landscape, and gives them real-world into making connections with organizations that can help support their work. There are no short cuts or magic buttons to push when it comes to raising money, but there are more and less effective ways to go about it. Roy will give you the tools you need to know how to start.
Roy's talking points and the minute markers in the show you can find them are:
1:20: Roy discusses his trek through the world of sports to the creation of SPN. He'll talk about his work as an NFL agent, the growth of the sports business world, leading fundraising efforts for high-profile organizations like the Rose Bowl, and how he came to develop an organization to helping athletes make the most of their celebrity and their desire to do good in their communities. 
6:35: Roy talks about the breadth of the sports philanthropy world, including the four broad spheres it operates in: 1) Leagues, 2) Athletes' Foundations, 3) Community based, grass-roots nonprofits, 4) Funders and Sponsors, including corporate foundations and private foundations dedicated to supporting Sports Based Youth Development.
10:00: How do high school coaches raise money? (How do you become an overnight success? You start 20 years ago.) Roy talks about the important of understanding the landscape you exist in, knowing the difference between "true sponsorship" and "goodwill sponsorship", and the importance of setting goals and targets, and articulating them effectively.
16:30: High school programs should learn about programs that are designed to meet a specific need, like the Sports Bra Project, whose founder Roy featured recently on his own podcast show. 
18:30: Roy talks about how coaches can connect with organizations that will support with their needs, and the role that SPN can play. 
22:50: If you coach in a community that is challenging socio-economically, how do you gain access to people who may be able to help you grow and expand your work?
31:30: How can organizations approach a foundation, especially one started by a local athlete who has reached the highest levels of success in professional sports?
35:30: Nick Saban and his coaching style. 
40:30: Sports Philanthropy World Conference
 

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