Cliff Carey sits down with Audiologist, entrepreneur, and influencer, Cliff Olson to discuss professional standards in hearing care, patient perceptions about hearing treatment, the impact of over the counter (OTC) hearing aids, the influence of Costco in hearing care, and what is takes to drive for excellence. Dr. Cliff is the founder of Applied Hearing Solutions, an Audiology practice in Phoenix, AZ, the HearingUp provider network that connects patients with trustworthy and effective audiologists across the country, and the Dr. Cliff YouTube channel, an influential platform dedicated to consumer education and hearing health awareness.Olson, a former Marine scout sniper, is a fierce supporter of audiological best practices whose educational speaking events calendar is almost as full as the waiting room in his Arizona based clinic.An enigmatic personality with strong opinions, thick skin, and approaching 67 million views on YouTube, when Dr. Cliff speaks - some may applaud, others vehemently disagree – but people listen.

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