ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Mastering Product Demos"
Episode Synopsis
In this week's episode, Sean and Étienne build on the sales discussion from episode 8. The topic this time is product demos.They talk about the purpose of demos (01:11), why demos should be tailored and how that can be done (04:05), where demos should sit within the organization (10:00), how to work around mixed audiences (15:10), and how to present the company (19:02). They end the discussion with a series of tips to help evaluate whether the demos and the demo process are working or not (20:46).- -Resource mentioned:Working Capital: Assembling Your Team (Sean's new book)© LeanB2B and SKMurphy
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