Episode 1 - The CMO as Orchestrator

26/03/2020 24 min Temporada 1 Episodio 1
Episode 1 - The CMO as Orchestrator

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Episode Synopsis

The first podcast will see Control Vs Exposed (CvE) European president Paul Frampton interrogate Ice Lolly’s chief marketing officer Simon Lloyd on what he wants to hit reset on in marketing.Simon talks about the importance of the CMO as the orchestrator and lead collaborator across the board table. He talks about why collaboration with the CIO is critical to marketing's future success. Support the show

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