Sam and Joel discuss one of TikTok's newest app updates/products, TikTok Now. "TikTok Now lets you post a daily video or photo at the exact same time as your friends. You'll receive a random daily notification at the same time as your friends, giving you a 3-minute window to take a 10-second video or real-time photo using both the front and back cameras." While we've seen many apps replicate elements of TikTok, this is one of the first times we've seen TikTok replicate elements of a popular app, BeReal. In this episode Sam and Joel will discuss how brands can take advantage of this new feature and what it means for TikTok as a whole. 
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