The Story Behind MoneyGram’s Grand Entrance into Sponsorship

TicketManager All Access Interview Series
08/03/2023 28 min
The Story Behind MoneyGram’s Grand Entrance into Sponsorship

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Episode Synopsis

David Paro, Head of Global Sponsorships for MoneyGram International, delivers the what, how and why behind the P2P payments company’s decision to jump into sports partnerships with a title sponsorship of the Haas Formula 1 team, including objectives, activation and measurement plans.

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