The Shift to Digital: What It Means for Fan and Customer Engagement

TicketManager All Access Interview Series
11/11/2020 14 min
The Shift to Digital: What It Means for Fan and Customer Engagement

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Episode Synopsis

Steve LaCroix, most recently Executive Vice President & Chief marketing Officer for the Minnesota Vikings, talks about the role of digital content in connecting with fans and the importance of developing and applying insights from the data produced by digital platforms.

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