Not Table Stakes: The True Value of Partnership Rights and Benefits

TicketManager All Access Interview Series
19/05/2021 28 min
Not Table Stakes: The True Value of Partnership Rights and Benefits

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Episode Synopsis

Peter Arceo, General Manager of San Manuel Casino, explores the art of negotiating fair market value for sports and entertainment sponsorships, as well as the many unique aspects of activating, optimizing and evaluating casino partnerships. 

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