Leading with Innovation: The NBA’s Re-Examination of Events and Experiences

TicketManager All Access Interview Series
08/02/2023 32 min
Leading with Innovation: The NBA’s Re-Examination of Events and Experiences

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Episode Synopsis

Joey Graziano, Senior Vice President and Head of Global Event Strategy & Development for the NBA shares how the league is throwing out the playbook and taking a new approach to special events as it looks to move beyond content.

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