Inside RBC and MLS: Reaching New Audiences through Partnership

TicketManager All Access Interview Series
28/06/2023 25 min
Inside RBC and MLS: Reaching New Audiences through Partnership

Listen "Inside RBC and MLS: Reaching New Audiences through Partnership"

Descargar episodio

Episode Synopsis

Sean Kellenberger, Senior Vice President and Head, U.S. Brand, Marketing and Digital Strategies for RBC Wealth Management, breaks down the decision-making, strategy and execution of the financial services company’s sponsorship of Major League Soccer, including the importance of exclusivity, local opportunities and Apple TV+.

More episodes of the podcast TicketManager All Access Interview Series

The Knicks, the Media, and the Money: Inside the Business with Schaap and Checketts 28/05/2025
Green Jackets & Global Marketing: A Masters Week Conversation 09/04/2025
Grand Slam: The Business of Baseball with Scott Boras 04/03/2025
2024 Year-End Highlights from the All Access Interview Series Podcast 18/12/2024
Exploring How Partnerships Play a Pivotal Role for Deloitte 03/12/2024
How BMO Shows Up and Earns Results Across Its Sponsorship Portfolio 06/11/2024
Full House: How the Las Vegas Aces Are Capitalizing on a Moment for Women’s Sports 31/07/2024
Paris 2024 Hospitality and Activation Trends with Games Insider Ken Hanscom 17/07/2024
Inside the Sports Event of the Year: NASCAR’s Chicago Street Race 05/06/2024
Exploring Innovation, Engagement and Purpose in Partnerships with GMR Marketing 15/05/2024
© 2003-2025 ZARZA | AHEAD OF OUR TIME
privacy policy
In God we trust In God we trust
PreSales Questions? Click Here
or call our toll-free line at +1-888-5002068 Miami, Florida, USA