Inside Coca-Cola’s Evolving Approach to Global Partnerships

TicketManager All Access Interview Series
22/03/2023 29 min
Inside Coca-Cola’s Evolving Approach to Global Partnerships

Listen "Inside Coca-Cola’s Evolving Approach to Global Partnerships"

Descargar episodio

Episode Synopsis

Brad Ross, Vice President of Global Sports & Entertainment Marketing and Partnerships for The Coca-Cola Company takes a deep dive into the sponsorship leader’s strategy, execution and measurement of its worldwide partnerships, including sponsorship’s role in a complex organization, the impact of technology and negotiating flexibility into long-term deals.

More episodes of the podcast TicketManager All Access Interview Series

The Knicks, the Media, and the Money: Inside the Business with Schaap and Checketts 28/05/2025
Green Jackets & Global Marketing: A Masters Week Conversation 09/04/2025
Grand Slam: The Business of Baseball with Scott Boras 04/03/2025
2024 Year-End Highlights from the All Access Interview Series Podcast 18/12/2024
Exploring How Partnerships Play a Pivotal Role for Deloitte 03/12/2024
How BMO Shows Up and Earns Results Across Its Sponsorship Portfolio 06/11/2024
Full House: How the Las Vegas Aces Are Capitalizing on a Moment for Women’s Sports 31/07/2024
Paris 2024 Hospitality and Activation Trends with Games Insider Ken Hanscom 17/07/2024
Inside the Sports Event of the Year: NASCAR’s Chicago Street Race 05/06/2024
Exploring Innovation, Engagement and Purpose in Partnerships with GMR Marketing 15/05/2024
© 2003-2025 ZARZA | AHEAD OF OUR TIME
privacy policy
In God we trust In God we trust
PreSales Questions? Click Here
or call our toll-free line at +1-888-5002068 Miami, Florida, USA