Injecting Innovation and Creativity into Partnership Assets and Development

02/06/2021 28 min
Injecting Innovation and Creativity into Partnership Assets and Development

Listen "Injecting Innovation and Creativity into Partnership Assets and Development"

Episode Synopsis

Catherine Carlson, Senior Vice President, Revenue & Strategy for the Philadelphia Eagles discusses the importance of connecting partners with each other, getting creative to develop new sponsorship assets and helping activation professionals find their sales DNA.

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