Evolving Partnership Sales Practices for Traditional Sports and Esports Organizations

TicketManager All Access Interview Series
03/04/2024 27 min
Evolving Partnership Sales Practices for Traditional Sports and Esports Organizations

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Episode Synopsis

Matt O’Brien, Senior Vice President of Rock Entertainment Group, Senior Vice President of Global Partnerships for the Cleveland Cavaliers and Chief Revenue Officer for 100 Thieves, explores the challenges and opportunities of building and sustaining partnership programs and sales teams while managing innovation and other changes to the marketing landscape.

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