Authenticity, Not Exclusivity, Is Critical to Sports Partnerships’ Success

TicketManager All Access Interview Series
03/08/2022 17 min
Authenticity, Not Exclusivity, Is Critical to Sports Partnerships’ Success

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Episode Synopsis

Elizabeth Lindsey, President, Brands and Properties for Wasserman, discusses a host of current issues in sponsorship, including how brands must remain true to themselves, the importance of understanding what consumers want and need, and whether there is a “right” way to sell women’s sports partnerships.

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