On this week's episode of Through The Marketing Lens, we're discussing the value of getting known for one thing. I'm calling it the "one-thing model" and companies like McDonalds and Levi's have proven that it works. Sticking to one main offering in your business allows you to both get really good at it and get notoriety from it. I highly recommend this model to any new business owner, especially anyone feeling particularly scattered in their business. We're talking about:Benefits of the one-thing model and the biology of why it worksWhy diversifying too quickly will actually hold you backHow counterintuitive this feels to most new entrepreneursAssessing if you're offering too much and figuring out your one-thingScaling past your one-thingSign up for our weekly email list by clicking here!Please check out my website where I'm always updating it with valuable content and free content like workbooks and such to help you propel your business forward!Links: Connect with Katrina on Instagram @katrinaaronson_consulting Book a FREE consultation with Katrina: www.katrinaaronson.com/book Email us at: [email protected] Visit our website: www.katrinaaronson.com

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