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Listen "S2, E4: Connecting with Designers as an A&D Rep with Sasha Denisov"
Episode Synopsis
In this episode, Nicole Lashae Ben, CEO of Thrive In Design, and Sasha Denisov, Senior Sales Representative at Lutron, continue a conversation that they started in season one of this podcast.
In the initial conversation (see episode nine of season one), Nicole and Sasha discussed:
- Sales strategies for A&D representatives
- The best way to take a consultative approach
- 3 resources level up your interpersonal sales skills
Listen in as they divulge more on these topics from their award-winning sales careers in the interior product industry.
After graduating with her Bachelor of Fine Arts in Interior Design from Syracuse University in 2012, Sasha leaped into a career in the design and construction industry. In her current role at Lutron, her focus is on driving sales within the home automation market. Based in Toronto, Canada, Sasha works closely with the A&D community, builders, and contractors to offer lighting solutions in luxury residences.
Guest: Sasha Denisov
Email: [email protected] | Instagram: _sashadenisov | Facebook: Sasha Denisov
Learn more about Thrive In Design:
Contact: thriveindesign.co/contact | Instagram: @thriveindesign | Facebook: @thriveindesign
>>> Register for the next Thrive In Design live training here.
In the initial conversation (see episode nine of season one), Nicole and Sasha discussed:
- Sales strategies for A&D representatives
- The best way to take a consultative approach
- 3 resources level up your interpersonal sales skills
Listen in as they divulge more on these topics from their award-winning sales careers in the interior product industry.
After graduating with her Bachelor of Fine Arts in Interior Design from Syracuse University in 2012, Sasha leaped into a career in the design and construction industry. In her current role at Lutron, her focus is on driving sales within the home automation market. Based in Toronto, Canada, Sasha works closely with the A&D community, builders, and contractors to offer lighting solutions in luxury residences.
Guest: Sasha Denisov
Email: [email protected] | Instagram: _sashadenisov | Facebook: Sasha Denisov
Learn more about Thrive In Design:
Contact: thriveindesign.co/contact | Instagram: @thriveindesign | Facebook: @thriveindesign
>>> Register for the next Thrive In Design live training here.
More episodes of the podcast Thrive In Design
S8, E7: The Designer’s Growth Plan: Brand and Interior Product Launch Strategy with Ericka Saurit
21/08/2025
S8,E4: Connecting with Millennials & Gen Z Designers: Tarra Avila on Strategy That Sticks
31/07/2025
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