Send us a textIn this episode of Thrive in Construction, we dive deep into the world of embodied carbon and its critical role in transforming the construction industry. Join us as we speak with Mirko Farnetani, a leading sustainability expert, who shares his insights on what embodied carbon is and why it’s vital to the future of building design.Discover how embodied carbon impacts every stage of a building’s lifecycle—from manufacturing and transportation to construction, maintenance, and eventual demolition. Mirko highlights the importance of addressing these emissions to reduce the environmental impact of the built environment.We explore Mirko’s work with the Embodied Carbon Primer, an accessible guide that has become a global reference in the industry, and discuss how innovative tools and methodologies are helping construction professionals track and minimise carbon footprints. Learn about the challenges of implementing circular economy principles and why the industry must move beyond a linear approach to create sustainable and resilient buildings.If you’re curious about embodied carbon and its game-changing potential in the construction sector, this episode is a must-watch. Tune in to understand how to build a greener future, one project at a time.LINKS:Follow Mirko: https://www.linkedin.com/in/mirko-farnetani/Skidmore Owing & Merrill  https://www.som.com/Follow Darren: https://darrenevans.komi.io/Support the show

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