In this episode, we'll explore the convenience store industry, discussing the current market trends and the specific opportunities and obstacles that corporate-owned stores face. We'll then dive deep into the process of conducting a comprehensive market analysis, uncovering the data and insights you need to make informed decisions about your sales and marketing efforts. Finally, we'll discuss strategies for identifying and targeting your ideal customer segments, ensuring that your products, pricing, and promotions are tailored to your local market's needs and preferences.

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