Let's dive deep into the close bond between Evel Knievel and Jay Sarno, shedding light on their unique relationship. Historian and author David G. Schwartz shares insights into the pair’s shared experiences in gambling, building a brand, and navigating minefields of naysayers. We explore the challenges and triumphs faced by these larger-than-life personalities, offering a glimpse into their complex lives and decisions. Join us on a journey through Sin City history as we unravel the captivating tales of Evel Knievel, the King of the daredevils, and Jay Sarno, developer of modern Las Vegas.You can sample and purchase Dr. Schwartz’s book, “Grandissimo: the First Emperor of Las Vegas” at https://www.audible.com/pd/Grandissimo-The-First-Emperor-of-Las-Vegas-Audiobook/B00MBV1UBOGrab merch at www.EvelKnievelMuseum.com

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