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Listen "S4/Ep 123 - Matt Certo | You've Got to Develop Yourself"
Episode Synopsis
Our guest today is Matt Certo, who is the CEO & Principal of Findsome & Winmore, an Orlando-based digital marketing agency, and host of the Brand Narrative podcast.
THOUGHT #1 - You've Got a Gift, but it's Not Enough; You've Got to Develop Yourself. Rely Too Much on Your Own Gift and You'll Fail. - The Natural
THOUGHT #2 - There May be People Who Have More Talent than You, but There's No Excuse for Anyone to Work Harder than You Do. - Derek Jeter
CONNECT:
Website: FindsomeandWinmore.com
Podcast: BrandNarrative.fm
Book: Formulaic: How Thriving Companies Market from the Core
Book: Found: Connecting with Customers in the Digital Age
Instagram: FindsomeWinmore
Linkedin: Findsome&Winmore
YouTube: Findsome&Winmore
RESOURCES:
Lake Tohopekaliga - Tohopekaliga.uslakes
United States Domestic Economic Forum - WeForum.org
Computer Science For All - ObamaWhiteHouse.archives
Orlando Business Journal - BizJournals.com
40 Under 40 - BizJournals.com
Orlando Business Journal Most Influential Men to Watch - BizJournals.com
"The Hunchback of Notre Dame" ( 1996 Film) - Wikipedia.com
"Happy Gilmore" (Adam Sandler) - YouTube.com
"The Natural" ( Robert Redford) - YouTube.com
"Don't Confuse Activity With Achievement" (John Wooden) - Goodreads.com
" Friday Night Lights" - IMBD.com
Tim Tebow - TimTebowFoundation.Org
National Arena League (Arena Football) - NationalArenaLeague.com
Night To Shine - TimTebowFoundation.org
Tom Brady- NFL.com
Antonio Brown - ESPN.com
"The Last Dance" (starring Michael Jordan) - Netflix.com
"Simply the Best" (Tina Turner) - YouTube.com
Timothy Ferriss - FourHourWorkWeek.com
First, Break All The Rules (Marcus Buckingham, Curt Coffman) - Amazon.com
Derek Jeter - MLB.com
"Youngblood" (Rob Lowe) - IMBD.com
"National Lampoons Christmas Vacation" (Chevy Chase) - IMBD.com
Ron Zook - BleacherReport.com
PGA Of America - PGA.com
Bryson Dechambeau - PGATour.com
Brooks Koepka - PGATour.com
Alan Stein Jr - AlanSteinJr.com
"Yellowstone" - ParamountNetwork.com
Rita Galligan - YouTube.com
Indian University Hoosiers Basketball - IUHoosiers.com
Luke 12:47-49 - BibleGateway.com
Kelly Lafferman CMO and Principal - FindsomeWinmore.com
MATT CERTO'S BIO:
Matt Certo serves as CEO & Principal of Findsome & Winmore, an Orlando, Florida-based digital marketing agency, and the Brand Narrative podcast host. Originally called WebSolvers, the company’s first client was his alma mater, Rollins College. Matt built the college’s first website out of his dorm room in 1995 at 19.
Since then, Matt has grown the company into a fully integrated digital marketing agency with experienced professionals, a diverse client base, and an ever-increasing suite of services. Apart from the growth of the company, Certo’s work in the industry has been extensive: he co-authored a book in 2001 (Digital Dimensioning: Finding the Ebusiness in your Business). He is also the author of Formulaic: How Thriving Companies Market From the Core and Found: Connecting with Customers in the Digital Age. Matt was asked by The White House to speak at a domestic economic forum with President George W. Bush in 2002 and spoke at The White House in 2016 concerning President Barack Obama’s Computer Science for All initiative.
An active community participant, Matt has served as Board Chairman of a number of non-profit organizations, including Ronald McDonald House Charities of Central Florida, Nemours Florida Board of Managers, Elevate Orlando, and The First Tee of Central Florida, an organization which he founded. He has also served for over a decade on the Board of the Edyth Bush Charitable Foundation as well as Chairman of its endowment committee. He has been recognized by the Orlando Business Journal as one of its Most Influential Men to Watch and its 40 Under 40 list three times.
Learn more about your ad choices. Visit megaphone.fm/adchoices
THOUGHT #1 - You've Got a Gift, but it's Not Enough; You've Got to Develop Yourself. Rely Too Much on Your Own Gift and You'll Fail. - The Natural
THOUGHT #2 - There May be People Who Have More Talent than You, but There's No Excuse for Anyone to Work Harder than You Do. - Derek Jeter
CONNECT:
Website: FindsomeandWinmore.com
Podcast: BrandNarrative.fm
Book: Formulaic: How Thriving Companies Market from the Core
Book: Found: Connecting with Customers in the Digital Age
Instagram: FindsomeWinmore
Linkedin: Findsome&Winmore
YouTube: Findsome&Winmore
RESOURCES:
Lake Tohopekaliga - Tohopekaliga.uslakes
United States Domestic Economic Forum - WeForum.org
Computer Science For All - ObamaWhiteHouse.archives
Orlando Business Journal - BizJournals.com
40 Under 40 - BizJournals.com
Orlando Business Journal Most Influential Men to Watch - BizJournals.com
"The Hunchback of Notre Dame" ( 1996 Film) - Wikipedia.com
"Happy Gilmore" (Adam Sandler) - YouTube.com
"The Natural" ( Robert Redford) - YouTube.com
"Don't Confuse Activity With Achievement" (John Wooden) - Goodreads.com
" Friday Night Lights" - IMBD.com
Tim Tebow - TimTebowFoundation.Org
National Arena League (Arena Football) - NationalArenaLeague.com
Night To Shine - TimTebowFoundation.org
Tom Brady- NFL.com
Antonio Brown - ESPN.com
"The Last Dance" (starring Michael Jordan) - Netflix.com
"Simply the Best" (Tina Turner) - YouTube.com
Timothy Ferriss - FourHourWorkWeek.com
First, Break All The Rules (Marcus Buckingham, Curt Coffman) - Amazon.com
Derek Jeter - MLB.com
"Youngblood" (Rob Lowe) - IMBD.com
"National Lampoons Christmas Vacation" (Chevy Chase) - IMBD.com
Ron Zook - BleacherReport.com
PGA Of America - PGA.com
Bryson Dechambeau - PGATour.com
Brooks Koepka - PGATour.com
Alan Stein Jr - AlanSteinJr.com
"Yellowstone" - ParamountNetwork.com
Rita Galligan - YouTube.com
Indian University Hoosiers Basketball - IUHoosiers.com
Luke 12:47-49 - BibleGateway.com
Kelly Lafferman CMO and Principal - FindsomeWinmore.com
MATT CERTO'S BIO:
Matt Certo serves as CEO & Principal of Findsome & Winmore, an Orlando, Florida-based digital marketing agency, and the Brand Narrative podcast host. Originally called WebSolvers, the company’s first client was his alma mater, Rollins College. Matt built the college’s first website out of his dorm room in 1995 at 19.
Since then, Matt has grown the company into a fully integrated digital marketing agency with experienced professionals, a diverse client base, and an ever-increasing suite of services. Apart from the growth of the company, Certo’s work in the industry has been extensive: he co-authored a book in 2001 (Digital Dimensioning: Finding the Ebusiness in your Business). He is also the author of Formulaic: How Thriving Companies Market From the Core and Found: Connecting with Customers in the Digital Age. Matt was asked by The White House to speak at a domestic economic forum with President George W. Bush in 2002 and spoke at The White House in 2016 concerning President Barack Obama’s Computer Science for All initiative.
An active community participant, Matt has served as Board Chairman of a number of non-profit organizations, including Ronald McDonald House Charities of Central Florida, Nemours Florida Board of Managers, Elevate Orlando, and The First Tee of Central Florida, an organization which he founded. He has also served for over a decade on the Board of the Edyth Bush Charitable Foundation as well as Chairman of its endowment committee. He has been recognized by the Orlando Business Journal as one of its Most Influential Men to Watch and its 40 Under 40 list three times.
Learn more about your ad choices. Visit megaphone.fm/adchoices
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