In this episode, your host, Starlett Henderson talks to Write On Creative's Lisa Manyon about flipping the script, passion points, values, and more.https://writeoncreative.comThey talk about Write On Creative and the community that Lisa ha built over the last 17 years. All of her ideal clients have two very distinct things in common number: "One is they're totally turned off by pain point marketing, specifically when they're crafting their messages and writing copy. And they're up to really good things in the world to make the world a better place. So at Write On Creative, we help them do that by focusing on messaging and strategy, helping them really fine tune value proposition and position themselves so that they can be seen as thought leaders as well and appear in media and do whatever it is that they choose to do. And it's all based on success on their own terms."www.changeempire.com

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