What if 90% of real estate agents are using AI completely wrong – while the top 10% quietly dominate their markets?



Most agents think AI means throwing everything into ChatGPT and hoping for the best. But Ryan J. Coyne, Chief Experience Officer at SERHANT and the tech mastermind behind one of the world's most followed real estate brands, reveals why that approach is killing your conversion rates.



In this deep conversation, Coyne shares how agents using a psychology-first AI approach saw a 144% increase in gross commission income – not by replacing humanity, but by amplifying it strategically.



Meet Ryan J. Coyne

Known simply as "Coyne," he's been pioneering AI integration in real estate since 2020 – years before most agents knew what ChatGPT was. As CXO at SERHANT, he's helped build a global real estate empire that leverages cutting-edge technology without losing the human connection.



What you’ll learn in this episode





Why AI adoption timing doesn't actually matter – and how you can start today and still compete with early adopters



The "humanity amplification" strategy: identifying where your human touch makes the biggest difference



How to use personality profiling (Crystal + DISC) combined with AI to create personalised client experiences



The psychology-first AI approach that converts 144% better than traditional methods



Why agents need to stop asking "Will AI replace me?" and start asking "Where does my humanity make the most difference?"



Practical prompts that turn generic AI responses into your authentic voice



Chapters
Chapters

00:00:00 Introduction
00:02:06 Meet Ryan Coyne: The Tech Mastermind Behind SERHANT
00:03:09 The Electronics Store Hustle That Changed Everything
00:07:06 Why Real Estate Agents Don't Need to Be Tech Experts
00:09:57 Your AI Journey: Why You Can Start Today and Still Win
00:11:45 Humanity as the New Premium
00:13:30 Where Your Humanity Makes the Most Difference
00:16:18 Inside SERHANT Simple: Insta-cart for Real Estate Agents
00:18:39 Crystal Knows: The 144% Commission Boost Secret
00:24:52 From CTO to Chief Experience Officer
00:31:13 Advanced AI Prompts
00:34:14 Final Wisdom: Self-Awareness Is Your Superpower



Resources Mentioned:





ChatGPT - AI assistant for content creation and analysis (http://openai.com/chatgpt)



SERHANT. S.MPLE - AI productivity tool (https://www.simple.serhant.com/)



Crystal Knows - AI platform providing personality insights to improve communication (https://www.crystalknows.com/)



Connect with Coyne





LinkedIn: linkedin.com/in/ryanjcoyne



Instagram: instagram.com/ryanjcoyne



Discover More From Elite Agent & Samantha McLean





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