In this week’s episode of TWISM, we’re dissecting the unexpected downfall of Bumble's latest ad campaign. If you’ve ever questioned the effectiveness of “edgy” marketing, this episode is a must-listen.

Join us as we analyze the key missteps that led to this campaign's failure, exploring the fine line between bold creativity and brand misalignment. We’ll discuss the importance of understanding your audience, the risks of controversial messaging, and how to pivot when a strategy backfires.

Whether you’re a marketer, brand strategist, or simply curious about the dynamics of social media advertising, you’ll gain valuable insights that can inform your future campaigns. Don’t miss out on this critical lesson in marketing strategy—tune in now to learn how to avoid the pitfalls of edgy advertising and ensure your campaigns resonate with your audience!

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