Welcome to the first episode of 2025! Mal reflects on the importance of hitting the ground running, tidying up last year’s loose ends, and making bold moves to ensure growth in the year ahead. From eCommerce legacy brands pivoting to inspirational stories of hustle, this episode is packed with valuable takeaways to kickstart your new year.


The Resurrection of Godfrey’s: After going into administration, the iconic vacuum retailer returns with an online-only model. Will it thrive in a crowded space?
IKEA’s Surprise Success: How meatballs and soft serve outpaced furniture sales, driving a massive turnaround and new opportunities in the quick-service restaurant space.
True Classic’s Next Chapter: The men’s basics brand is launching into 460 Target stores across the U.S., demonstrating the power of omni-channel strategy at the right time.
Sophie Hood’s Seoul Tonic Hustle: When strikes threatened her product’s rollout, Sophie delivered stock to 40 Woolworths Metro stores herself, proving that true entrepreneurship means doing the work that doesn’t scale.


💡 Actionable Takeaway: Start 2025 strong by learning from brands that pivot, adapt, and seize opportunities. Whether it’s embracing new channels or hustling for exposure, the key is to take bold first steps.

Follow MalLinkedIn: https://www.linkedin.com/in/malchia/Website: malchia.com
Follow PaulLinkedIn: https://www.linkedin.com/in/paulwaddyecommerce/Website: learnecommerce.com
Follow Ecom NationLinkedIn: https://www.linkedin.com/company/ecom-nation/Website: ecomnation.com.au

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