Ecommerce is heating up, and so is this episode! Mal’s back from Bali (and freshly inked) just in time to join Paul and cover the latest big moves shaping the industry. From fast fashion’s circular economy push to Footlocker’s new AI concept store, the duo breaks down whether these shifts are all jazz hands—or if there’s real value beneath the buzz. Get ready to take notes because the lads also dive into Klaviyo’s consumer spending report, providing crucial insights ahead of Black Friday.

Here’s what’s on this week’s agenda:

Party People for Sale: Why Dean Salakas, the ‘chief party dude,’ is ready to hand over the reins.
Fast Fashion vs. EU Regulations: Are Zara, Decathlon, and IKEA making real changes, or just avoiding the 'Shein tax'?


Klaviyo’s 2024 Consumer Report: Inflation, early holiday shopping, and BNPL trends—how brands can prep for cyber month.
The Competitive Edge: Why building perceived value is more crucial than ever in a crowded marketplace.

As Black Friday creeps closer, Paul and Mal stress the importance of sharpening your messaging and nurturing upper-funnel customers now. Whether you’re running discounts or banking on value-driven communication, there’s no room for last-minute mistakes this holiday season!

Follow MalLinkedIn: https://www.linkedin.com/in/malchia/Website: malchia.com
Follow PaulLinkedIn: https://www.linkedin.com/in/paulwaddyecommerce/Website: learnecommerce.com
Follow Ecom NationLinkedIn: https://www.linkedin.com/company/ecom-nation/Website: ecomnation.com.auWebsite: ecomnation.com.au

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