In Episode 64 of This Week in eCommerce, Paul and Mal kick off with a heated discussion on the recent Jake Paul vs Mike Tyson fight on Netflix. Was it a masterclass in marketing or just a sorry excuse for a fight? From there, they dive back into the retail world with triumphs and insights, covering everything from Black Friday strategies to billion-dollar brand moves. Highlights include:

Boxing, but Make It Marketing:
The Mike Tyson vs Jake Paul fight drew massive attention, even from non-boxing fans. Paul and Mal discuss why the real winner wasn’t in the ring but behind the marketing machine that turned it into a global spectacle.
Black Friday Brilliance:
Who Is Elijah and Maison de Sabre are raking in millions thanks to killer campaigns, precise planning, and well-timed hype.
How ecommerce brands are perfecting their Black Friday strategies by building momentum weeks in advance.
Quadlock’s $500M Success Story:
From humble Kickstarter beginnings to an industry leader, Quadlock just sold for half a billion dollars. Mal and Paul unpack what makes their products and branding irresistible.
Vuori’s Billion-Dollar Athleisure Play:
Meet the brand giving Lululemon a run for its money. With a $5.5B valuation and a focus on premium activewear, Vuori is proving that consumers are willing to pay for quality—and style.

Tune in for sharp insights, banter, and plenty of actionable takeaways as we gear up for next week’s Black Friday prep special!

Follow Mal
LinkedIn: https://www.linkedin.com/in/malchia/
Website: malchia.com

Follow Paul
LinkedIn: https://www.linkedin.com/in/paulwaddyecommerce/
Website: learnecommerce.com

Follow Ecom Nation
LinkedIn: https://www.linkedin.com/company/ecom-nation/
Website: ecomnation.com.au

Ver todos los episodios