This week, Mal covers everything from nostalgic sneakers to AI creativity—and why some brands are thriving while others are tanking. Crocs and Adidas are tapping into comfort, culture, and collabs to surge in sales. Meanwhile, Gucci and Setire are feeling the pinch of global uncertainty.Plus, Adobe’s new Firefly AI tools are here to make your content stand out (finally), and we unpack brand loyalty data that reveals just how much extra customers are willing to pay for a brand they love. Spoiler: it’s a lot.In this episode:Crocs’ first Aussie concept store and why they’re a Gen Z stapleAdidas’s comeback: How retro kicks saved the dayGucci’s sales tumble—and what it says about luxury’s futureAdobe Firefly: A creative upgrade or more AI fluff?68% of customers say they’re loyal—but what really earns that loyalty?The 3 must-haves for creating a brand people will pay 25% more forPeak season is coming fast. Is your strategy ready?Follow MalLinkedIn: https://www.linkedin.com/in/malchia/Website: malchia.comFollow Ecom NationLinkedIn: https://www.linkedin.com/company/ecom-nation/Website: ecomnation.com.au

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