In this week’s episode, Mal and Paul dissect the aftermath of Black Friday and Cyber Monday, exploring whether the biggest sales days of the year still hold their allure. From record-breaking sales for strong brands to buyer fatigue and lacklustre urgency, this episode is packed with real-world examples, sharp insights, and practical advice. Plus, the duo tackles some of the most pressing issues facing small businesses in ecommerce, including the Temu and Shein effect on escalating advertising costs.

Black Friday Results: Who smashed it? Standout brands like Who Is Elijah, Geedup, and Muscle Republic share their winning formulas.
Buyer Fatigue and Sales Gimmicks: Are endless promotions eroding urgency? Listener insights suggest sales fatigue is real, and Paul shares his SMS inbox woes.
Survival Tactics for Small Businesses: Why building a unique value proposition is non-negotiable in the face of rising costs and cutthroat competition from giants like Shein and Temu.
Spotlight on Supermarkets: ACCC fines for Coles and Woolworths’ price manipulation—are they enough to curb the behaviour?
Banking on Bigger Profits: Mal and Paul call out the banks for offering less while raking in more.


💡 Actionable Takeaway: As competition intensifies, focus on differentiation, quality, and customer experience to thrive in 2025.

Follow MalLinkedIn: https://www.linkedin.com/in/malchia/Website: malchia.com
Follow PaulLinkedIn: https://www.linkedin.com/in/paulwaddyecommerce/Website: learnecommerce.com
Follow Ecom NationLinkedIn: https://www.linkedin.com/company/ecom-nation/Website: ecomnation.com.au
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