In this episode of 'This Week in Coworking,' host Hector Kolonas sits down with Ben Wright from The Instant Group to address pressing questions from the global coworking community. Ben discusses his role and recent changes at The Instant Group, emphasizing a shift towards a more operator-focused market strategy. He delves into the company's history, its evolution into a tech-forward flexible workspace broker, and the strategic partnership with IWG. Ben also explains the challenges and opportunities in the coworking industry, particularly around lead generation, conversion rates, and the implementation of AI in sales processes. The conversation further touches on the launch of the Worka Partner Portal and future industry trends. This episode offers valuable insights into how The Instant Group is navigating its role within the evolving flexible workspace market.00:00 Welcome Back to This Week in Coworking00:22 Introducing Ben Wright from The Instant Group01:05 Ben Wright's Role and Responsibilities03:37 The Evolution of The Instant Group08:21 The IWG and Instant Group Deal10:32 Addressing Operator Concerns36:58 The Future of Flexible Workspaces40:02 Conclusion and Final Thoughts

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