Marketing, Media, and the Future of Women’s Professional Sports

This Week in Business
14/05/2025 8 min
Marketing, Media, and the Future of Women’s Professional Sports

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Episode Synopsis

Eric Bradlow, Wharton Marketing Professor and Chair of the department, explores the financial future of women’s professional sports, emphasizing how WNBA players can enhance their total earning potential through personal branding, media exposure, and marketing opportunities beyond traditional league salaries. Hosted on Acast. See acast.com/privacy for more information.

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