Bringing All the Clicks To Your Site: What You Need to Know About Running Paid Ads with Britt Holmes

06/11/2025 33 min
Bringing All the Clicks To Your Site: What You Need to Know About Running Paid Ads with Britt Holmes

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Episode Synopsis

In this episode, Laura sits down with paid ads expert Britt Holmes (Founder, Merit Media) to demystify when to use ads, what must be in place first, and how to choose between Google, Meta, and LinkedIn without burning cash. If you’ve wondered whether ads are a quick fix (they’re not) or how to know you’re actually ready, this one’s for you. In this episode you will hear:00:31 Meet Britt Holmes of Merit Media02:22 Britt’s background: global to founders03:28 “Can I just run ads?” reality check05:57 From organic-only to paid06:59 Cost myths & agency pitfalls10:12 DIY sites, landing pages, readiness11:28 Perfection vs. progress13:10 Pricing ads accessibly (no fluff)19:50 Ads should make money22:06 Sponsored vs. boosted vs. real ads24:16 Google vs. Meta vs. LinkedIn26:35 Authentic brand after corporate30:28 There’s room for every style30:59 Where to find Britt & Merit Media Britt's Links:Instagram: https://www.instagram.com/meritmediainc/Website: https://www.meritmedia.com/ Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links:• Website • Laura's Instagram • LJSocial Instagram • LinkedIn • Facebook • Pinterest • TikTok

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