Josh happily announces he’s redesigning the website. Jess smiles and nods while she internally screams in marketer.But Jess spots an opportunity. Maybe we don’t need a whole new website. But the messaging and a few key visuals? They might just need a little work. Hear how Jess steered Josh away from climbing a mountain of redesign and dev work and toward small messaging and visual tweaks that do a whole lot of heavy lifting.  Get to the good stuff:[00:00] Josh shows off a brand new website design just before a new product launch – surprise, Jess![01:07] Vector’s website origin story (before the ghosts took over)[06:02] Jess compliments Josh’s original messaging. Then shares why she changed it.[07:51] Sit back marketers, and let us say nice things about you.[8:27] Shameless plug: The product launch that kicked off Josh’s idea to revamp the website.[10:58] Jess explains why she changed the headline from “grow your MQLs” to “turn intent into pipeline.”[14:08] Why we used graphics to show off the product (and the ghost mascot, of course).[16:53] Josh explains the reasoning behind his urge to redesign the website, and how the team hit a healthy middle ground.This Meeting Could’ve Been a Podcast is a Vector production.Filmed at the Sweet Fish Creator House in Orlando, FL.Editing by Handy Man Edit.Music by Peter McIsaac Music.

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