256 Unconventional Wisdom is Product Management

03/08/2020 44 min
256 Unconventional Wisdom is Product Management

Listen "256 Unconventional Wisdom is Product Management"

Episode Synopsis

William Trump, Consumer Behavior Consultant at Swiss Re, discusses how applying behavioral science when developing insurance products can help organizations understand what drives consumer behavior and motives them to buy. Get the latest updates from the show at www.thisisproductmanagement.com.