Episode 11: Measuring CX - The Art of the Survey

This Is CX
14/04/2017 28 min Episodio 13
Episode 11: Measuring CX - The Art of the Survey

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Episode Synopsis

In our eleventh episode, we discuss the art of the survey, CX professionals go-to tool to begin measuring customer experience, specifically to understand what makes up a good survey and how we can start to reduce the dreaded survey-fatigue. In addition, we chat a little bit about some of the issues United has dealt with and talk about text analytic tools to help analyze surveys.

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