Send us a text📢I talk🎙️with Julie Milroy, Erica Duecy, Caitlyn LuBell and Katharine Jerkens about the Beverage Industry Recap of 2024 in Part 2! We discuss 2024 Surprises and Outlook for 2025 in Part 2.  👏🍷 🎇 🎉 ✨ 👏 🥂  😁📽️ Watch on YouTube! 🎞️ https://youtu.be/UmlhEfTYOTUBeer Distribution is EvolvingBeer Distributors moving into Wine, Spirits, RTD's & Sake SalesYounger Consumers the base doesn't matter: Liquor, Malt, WineMoved past the Post Base world in 2024Consumers are not beer, wine or liquor drinker (RTD's) drove thatRTD's Taking share from beer, #1 RTD is Gallo's High NoonSake - It is closer to beer than wine as it's brewed. Beer & RTD worlds continue to mergeSurprises of 2024Companies Hiring Managers need to be open-minded and innovative about hiringThey say the #1 most important thing is people but have no hiring processMarketing Opportunity for High Net-Worth WomenWine RTD's Growing into 2030How surprised we were no real forecasting in 2024 or into 2025Alcohol companies haven't hit the mark in advertising to womenE-commerce only just a few years before COVID-19, and lots of growthCompliance rules to know on DTC is challenging still figuring it outGetting companies and brands into the Digital Game30% of the Marketing Budget should be on digitalQuick rise in CBD and THC'sSummary We discussed a shift towards alternative distribution models, particularly the growing influence of ready-to-drink (RTD) products. We emphasized the need for realistic expectations and strategic planning in order to succeed in a competitive market. We also discuss the importance of hiring practices, the potential of targeting high-net-worth women, and the necessity of digital transformation in the industry. We emphasize the need for experiential marketing to engage consumers and the surprising insights gained from their experiences in the field. The conversation explores the evolving landscape of the beverage industry, focusing on emerging trends in e-commerce, the rise of non-alcoholic and functional beverages, and the impact of economic challenges. In 2025, we emphasize the importance of health and wellness in consumer choices and the need for brands to adapt to changing market dynamics. Additionally, we highlight the empowerment of women in the industry and the collaborative efforts to support each other in navigating these changes.NOW ON YOUTUBE!!! Thank you for Listening! Join us on Facebook, Instagram or Twitter! Host Jessie Ott's Profile on LinkedIn

Ver todos los episodios