While the year-over-year inflation rate slowed to just over 5 percent in February, food inflation is double that. And that’s cutting into everyone’s budget these days. Last month, the CEO’s of Canada’s major food retailers were called to testify in front of a Parliamentary committee. It was an event labelled by some as little more than political theatre. Sunil Sarwal is a bit of an insider in the food world in Canada. He’s a brand strategist with a Canadian marketing and design company. He shares his thoughts on what’s happening and why the wrong questions were asked of the companies in this time of record setting profits.

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