Jennifer Koester: How brands are using advertising to complement the viewing experience

Thinking Out Loud
08/07/2019 25 min Temporada 1 Episodio 13
Jennifer Koester: How brands are using advertising to complement the viewing experience

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Episode Synopsis

Consumers want a seamless TV viewing experience, and that includes advertising. As the TV industry evolves, brands, programmers, and operators are becoming increasingly thoughtful in how they're positioned within the consumer’s viewing experience. New technology is making it possible to deliver a seamless, personalized, and measurable ad experience across screens. In this episode, find out how Google enables advertisers, programmers and operators to provide the best ad experience everywhere people are watching.

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