How do we grow to care about things? Does a sense of care result in loyalty? What is the difference between caring and being invested?
This week we set off to talk about how people grow to care about brands, things and other people, but end up spending more of the discussion on the why question -- why do people start caring about those brands, things and other people? We also spend some time talking about how we think about what we will grow to care about in the future.

We spend a little time on OCD vs OCPD, briefly bring up the show "White Lotus", the book, "Turtles All the Way Down", and AI-generated art as well as ChatGPT, and why we care about seeing joyus as a successful company.
Kahran also shares a few stories of his recent wedding, and Divya has some great metaphors, as always.
Theme music is by Steve Combs, available here: https://freemusicarchive.org/music/Steve_Combs/Steve_Combs_Premium_Preview_EP_1325/06__Steve_Com

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